E-commerce Solutions For Small Businesses

The use of internet is growing at a break neck speed. Everything from booking movie tickets to buying cars can be done online. Such business deals are enabled through e-commerce services. E-commerce is a term used describe the buying and selling of goods and services using electronic devices and the web. This is now a popular and successful form of doing business. Of late many small businesses are using this service effectively to boost their sales.

Using the web to showcase products and services doesn’t cost a lot. Plus, web is a good means to sell since a lot of consumers look for products and services online. Online payment facilities have further made this trend popular. The practice of online sales and purchasing is increasing with each passing day and the cost of online transaction is reducing. This is especially beneficial for small businesses for which cost of trade is a big concern.

In order to sell well online, your website should encourage sales. It should be user friendly and should address all the concerns of the consumer affectively. It is a good idea to include testimonials of some people who have bought your products or services. Another important factor is the software that you use. Use software that specifically caters to e-commerce requirements. Also, keep your website updated. Consumers look for change and you don’t want to bore them by presenting the same look every time they visit your website.

While you may be equipped to sell, you should also make sure that potential consumers are taking note of you. You can take up some e-mail marketing to notify consumers about your product or service.

By using these tips, small businesses can effectively use e-commerce solutions to sell their products and services online.

Business Solutions – The Business Owner and the Internet

Small medium sized business owners and directors always seek quick and cost effective solutions to their problems; however, from time to time some problems are encountered in achieving this goal.

Some issues may be easy to fix and may be a ‘pleasant’ experience, such as addressing business growth, where to invest excess cash and so on. Others cause much concern, perhaps because of their complexity, urgency or their potential long term adverse impact on the business.

Understandably it is not uncommon to find that small business owners are technically capable in their area of expertise, but when challenged to find solutions to business related problems outside of that area they must turn to experts or professionals in other fields.

Particularly in a start up company the accountant, solicitor or bank manager may be a source of help. However, it may be found that not all answers are available from that source. So to whom does the business owner turn? It may be trade associations, chambers of commerce, network groups, other entrepreneurs, friends and so on.

All may offer some advice but this may be an uncoordinated approach and costly in terms of time. This source of knowledge may be of significant value and should not be totally overlooked. However, start-up companies and small and medium sized business owners usually seek business solutions immediately. After all they do wish to succeed in their business venture and issues that jeopardize that success require resolution at the earliest opportunity.

Consequently any delay in securing help from independent bodies or friends may be perceived as aggravating the problem to be overcome.

Unfortunately not all problems can be resolved quickly.

Some, perhaps many, business problems may be caused through a lack of planning or maybe lack of knowledge and understanding on the part of the small medium business owner. This may require investigation into the root causes of the problem in question, before action can be taken rather than develop a solution only to counter the ‘effect’ of the problem.

Also in the business world, the level of government ‘red tape’ may be burdensome to the business owner or director, and adherence to all aspects of their legal obligations is usually mandatory. However, governmental influence may delay resolution of problems, and ignorance of the law is not be an excuse should serious consequences arise through non-compliance.

In addition should cash constraints exist within the business, it may not be possible to ‘buy in’ the required level of expertise. This may burden the small medium sized business owner with gaining knowledge or learning skills alien to himself.

Today the business owner without adequate or reliable access to, knowledge of leadership, business management, business development, marketing, accounting, financial management, IT, business planning, ecommerce, employee relations and so on is seriously disadvantaged.

What alternative sources of business advice are available?

The internet may provide the help needed to overcome some if not all of these gaps in the business owners’ knowledge. This solution may not be satisfactory to everyone; the fear, uncertainty, reluctance in using the internet may still be an overwhelming barrier to some, but without doubt access to knowledge is much easier using this medium.

Understandably the early content based websites were dedicated to providing knowledge much biased towards sharing internet technology with others. This situation continues to change with many webmasters now committed to providing content for all niche areas, including those applicable to the small business owner.

Whether the business owner is in ‘fire fighting’ mode or being proactive in planning to avoid problems help and advice can now be found on the internet.

Up to date, easy to read newsletters on specific matters of interest, such as general business matters, taxation, are freely available; together with articles and e-books are available to help solve or prevent business problems.

This fount of knowledge continues to expand and many experts and entrepreneurs within the business sector continue to offer visitors to their websites valued help and assistance.

How should the business owner react to this plethora of knowledge?

Be positive.

The owner should continually research for sites that offer the business content that is being sought and is presented in an acceptable style. Actively participate in forums if available; this will raise awareness of your concern and afford the opportunity to other site participants to offer their advice freely in the matter.

Use the content on the internet as a valued tool in resourcing solutions to your business problems. Remember it is available at all times, easy to access and very cost effective.

Top 6 Tips for Small Business Looking To Embrace Social Media Marketing

For small businesses, social media marketing is essential. It can be the difference between having a successful enterprise or a struggling trade. This is due to the large potential that social media marketing presents.

Unlike multinational organisations, small sized businesses do not have huge marketing budgets to conduct sufficient market research. As a result, social media offers the opportunity for small businesses to directly communicate with customers and discuss all aspects of the business. Businesses can gain vital information relating to their services, and in return, market products and see where improvements can be made.

However, using social media marketing is not as simple as logging into Facebook or Twitter and posting comments. Utilising these websites from a business prospective requires a careful balance of time and strategy. Here are six tips for small businesses looking to embrace social media marketing.

Plan an effective strategy– Before you create a website that bundles all social media websites that you’re planning to sign up to, outline key targets and the ways needed to employ them. Decide which social media websites to use, who within the company will carry it out and what method will be used to assess the progress of the campaign.

Locate your customers– Conduct market research to establish which social media websites your customers predominantly use. For potential customers, search keywords and topics relating to your business to find out relevant blogs and forums to join and communicate.

Time management – As social media marketing can be very time consuming, it is important to find enough time during the business day to communicate with customers and build effective relationships. Customers who see regular activity or have their queries and questions answered are more likely to follow the business and recommend their services. Remember though; don’t just market your business, listen to what your customers have to say.

Be the specialist– Pass on useful information and give solutions that will help customers. This will not only show you’re an expert in your industry, but it will also help build a rapport between you and your customers.

Integrate personality – The best way to maintain relationships is to write honestly and openly. Customers are more willing to communicate with people they like as opposed to business representatives. Another way of incorporating personality is to display a ‘human’ picture and not just the business logo. You should use the same personality when you create a website for your business, so people will recognise the brand.

Offer incentives– Make online customers feel as though they are valuable by offering exclusive discounts and promotions. This will help sustain interest and ensure customers feel integrated in the business.

By implementing these tips, small businesses can effectively promote and expand their online brand, and in the long run, gain more customer awareness. Well planned social media marketing will leave customers talking and consequently; they will be more likely to buy into the brand. Ultimately the key to success is hard work. Posting comments now and again, will only lead to customers disregarding the business, whereas, active weekly posts will result in an online presence that customers can trust and depend on.

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